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While some consumers might be strapped for cash this holiday season, that’s not going to stop them from racking up on the latest electronics to dole out as gifts.
While consumers plan to spend less amid the slowing economy, they actually plan to allot more of their budget fund to electronic gifts, according to the Consumer Electronics Association’s 15th Annual CE Holiday Purchase Patterns Study.
The survey found consumers plan to spend $1,437 this year on holiday shopping, including gifts, food and decorations, down nearly $200 from last year as consumers grapple with cost-of-living increases and economic concerns.
Still, while spending less, many are preparing to spend more on consumer electronics. Twenty-eight percent of the total holiday budget is being allocated for CE purchases, an increase of 6 percent from last holiday, according to the survey.
Since electronics products continue to top the holiday wish lists of adults and teens, the projected growth for fourth quarter industry shipments totaled 3.5 percent growth compared to last year.
Nearly 80 percent of adults expressed interest in receiving an electronic product as a gift this holiday season, an increase of four points from last year and 84 percent of teens wish for electronics this year, up eight percent from 2007. Computers, cell phones, televisions and video game systems are among the top 10 hottest electronic items.