According to WebTrends, the early adoption rate for the T-Mobile G1 Android-powered mobile phone is soaring. Within the first few days of availability, many of the largest newspapers in the UK reported a surge in readers using the G1’s browser. Telegraph.co.uk reports that it has seen 5000 downloads and 31,000 visits from G1’s browser. WebTrends updated its tracking app to look for the G1 browser on the day the device launched in the UK. Thanks to the huge influx of users browsing the sites with G1 devices, the handset could prove to be the biggest challenge yet to the iPhone. Paul Cheesbrough, Chief Technology Officer at TMG, said, “It’s important that the Telegraph is seen to embrace new technologies and lead the way in exploring new avenues for the provision of the latest news. As people increasingly look to online platforms and their mobiles for on the move updates on what’s going on in the world today, having an insight into browsing patterns from day one in order to ensure that our site is modified to achieve maximum efficiency within Android handsets is invaluable. As such, WebTrends is giving us visibility of the early adopters and the latest technology used in interaction with our brand.”
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